EXECUTIVE CREATIVE DIRECTOR & AI VISUAL SYSTEMS STRATEGIST

Turning complex business challenges into stories, visual systems and measurable impact.

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From floppy to prompt.

Turning ideas into images, systems and stories that matter — and are impossible to ignore.

26+Years of visual craft
300+Productions
100M+Impacts

Selected Impact

Large-scale visual work across sport, advertising, culture and branded storytelling.

Technology democratizes execution.
Judgment defines value.

Not a list of services. A connected production system.

01

Creative Direction

Concepts, campaigns and visual narratives designed to earn attention and create measurable impact.

02

Film & Documentary

Advertising, branded storytelling and long-form factual work from idea through postproduction.

03

Social Content

Platform-native storytelling created inside live sports and fast-moving environments.

04

AI Visual Systems

Generative workflows for concept development, prototyping and coherent visual exploration.

Toni Aragonés on set
Production pedigree

300+ commercials before the prompt era.

Camera, DIT and cinematography across major advertising productions, born analogic photochemical capture to digital workflows.

Explore cinematography →
Awards
Cannes Lions · El Ojo · El Sol · FIAP · CLIO New York Finalist · La Lluna

Let’s talk.

Creative direction, film, social content and AI visual systems for brands, teams and projects that need to matter.