AI VISUAL SYSTEMS / DIRECTION BEFORE GENERATION
ai.
The tool can execute almost anything. It still cannot decide what deserves to exist.
NOT PROMPTS.
VISUAL SYSTEMS.
I use generative AI as part of an end-to-end creative practice: insight, art direction, camera logic, visual consistency, production and post. The value is not the number of images generated. It is the judgment that turns possibility into a coherent world.
01 / INTENT
Define the idea
Business objective, tension, audience and the single thing the work must make people feel.
02 / SYSTEM
Build the rules
Identity, camera, optics, light, materials, movement and non-negotiable continuity.
03 / EXECUTION
Direct the models
The right tools and workflow for each shot, with human art direction at every decision.
04 / CRAFT
Finish for reality
Edit, retouch, compositing, sound, colour and delivery: AI output is material, not the final answer.